Digital Marketing Specialist
SmartStart, a leading independent Brand & Business Consulting firm, is looking for a Digital Marketing Specialist to plan, execute, and optimize digital campaigns, manage client accounts, drive measurable results, and support brands across diverse digital touchpoints.
Responsibilities:
• Serve as the primary digital lead for assigned client campaigns and online initiatives
•Plan and execute digital marketing strategies across SEO, SEM, social media, email, and content channels
•Optimize digital campaigns using performance analytics, audience insights, and A/B testing techniques
•Manage ad budgets across platforms like Google Ads, Meta, and LinkedIn to maximize ROI
•Collaborate with creative and content teams to deliver high-impact marketing assets
•Track KPIs and prepare monthly digital performance reports with actionable recommendations
•Stay current with digital trends, algorithm updates, and emerging marketing tools
Qualifications:
• 2+ years of hands-on experience in digital marketing, campaign management, or paid advertising
•Expertise in platforms like Google Ads, Facebook Business Manager, Google Analytics, and email automation tools
•Bachelor’s degree in Marketing, Communications, or related field (Certifications in Digital Marketing is a plus)
•Strong analytical, creative, and communication skills
•Ability to manage multiple projects in a deadline-driven environment
•A passion for metrics, innovation, and measurable growth
Compensation & Benefits:
SmartStart offers a competitive compensation package aligned with industry standards and experience.