The Situation
JT Holidays had a genuinely great product — affordable travel packages, customised itineraries, and a team that truly cared about giving their customers the best experience possible. But their digital presence wasn’t doing justice to any of that. Their social media accounts were quiet, their website traffic was thin, and the leads coming in were sporadic at best — some days 3, some days 4, and some days none at all. For a travel business that runs on bookings, an unpredictable lead pipeline is a serious problem. They knew they had something worth selling. They just needed the right partner to help the right people find them.
Our Approach
SmartStart took a hands-on approach — getting under the hood of JT Holidays’ digital presence and rebuilding their social media strategy from the ground up, with a sharp focus on content quality, audience targeting, and consistent lead generation.
Step 1 — Social Media Audit & Strategy Overhaul
We started by understanding what was and wasn’t working across JT Holidays’ existing social media channels. From there, we built a fresh content and posting strategy designed around their target audience — travel enthusiasts and families looking for budget-friendly, well-organised trips. Every post was planned with purpose, not just presence.
Step 2 — Video Content Creation
We know that in the travel space, nothing sells a destination better than seeing it. SmartStart produced engaging, high-quality video content tailored for social media — destination reels, package highlights, customer experience snippets — the kind of content that makes people stop scrolling and start planning their next trip. These videos became the primary driver of organic reach and engagement across their platforms.
Step 3 — Traffic Generation & Lead Optimisation
With compelling content in place, we focused on funnelling that social media attention toward JT Holidays’ website and converting visitors into qualified leads. Through strategic call-to-actions, optimised landing touchpoints, and consistent engagement with their growing audience, we built a reliable pipeline that kept the inquiries coming in — day after day.
The Results
Daily leads grew from an unreliable 3–4 per day to a consistent 40+ per day — a 10x increase achieved in under 3 months, giving JT Holidays a predictable, high-volume pipeline of potential customers for the first time.
Video content created by SmartStart drove a significant spike in organic reach and social media engagement — putting JT Holidays in front of thousands of travel-hungry audiences who had never heard of them before.
Website traffic saw a measurable uptick as social media content consistently directed warm, interested audiences to JT Holidays’ booking and inquiry pages — turning followers into genuine leads.
The lead generation system SmartStart put in place isn’t just holding steady — it’s still growing. JT Holidays now has a scalable digital engine that continues to deliver results well beyond the initial engagement period.
Guide the Process and Solve Problems
A weekly, executive-level decision mechanism to guide the process and solve problems as they arise.
“Before SmartStart, some days we’d get a couple of calls, some days nothing. It was frustrating because we knew our packages were good — people just weren’t finding us. Within a few months of working with them, my phone doesn’t stop. Forty leads a day is something I honestly didn’t think was possible for us. These guys really delivered.”
